Knowledge Hub

Explore our collection of resources to better understand Chinese search engines, SEO best practices, and effective SEM strategies for the Chinese market.

Baidu Fundamentals

Learn the basics of Baidu and how it differs from Google

Baidu User Demographics

Understanding Baidu's user base and market share in China

Baidu vs Google: Key Differences

How Baidu differs from Google in search algorithms and user experience

Baidu Search Features

Explore Baidu's unique search features and capabilities

SEO Best Practices

Optimize your website for Chinese search engines

SEO for Chinese Markets

Essential SEO strategies for the Chinese digital landscape

Baidu Ranking Factors

Key factors that influence your ranking on Baidu

Technical SEO for Baidu

Technical optimization tips for better Baidu performance

SEM Strategies

Effective paid advertising strategies for Chinese markets

Baidu SEM Best Practices

Tips for creating successful Baidu search ads

Baidu Keyword Research

How to find the right keywords for your Chinese audience

SEM Ad Formats

Understanding the different ad formats available on Baidu

Chinese Digital Landscape

Understanding the broader Chinese digital ecosystem

Chinese Internet Regulations

Key regulations to be aware of when marketing in China

Digital Marketing Terms

Glossary of important Chinese digital marketing terminology

Chinese Social Media Platforms

Overview of major social media platforms in China

Latest Articles

2024 Baidu SEO Trends

May 15, 2024

Discover the latest trends and algorithm updates for Baidu SEO in 2024. Learn how to adapt your strategy to stay ahead of the competition.

Read Article

Keyword Research for Chinese Markets

April 28, 2024

Learn effective strategies for conducting keyword research that resonates with Chinese consumers and drives organic traffic.

Read Article

Optimizing Landing Pages for Baidu Ads

April 10, 2024

Discover best practices for creating high-converting landing pages that work well with Baidu Ads and meet Chinese user expectations.

Read Article

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Free Resources

Download our free guides and templates to help you with your Chinese digital marketing efforts.

Baidu SEO Checklist

A comprehensive checklist to ensure your website is fully optimized for Baidu search.

Download PDF

SEM Campaign Template

A template to help you plan and structure your Baidu SEM campaigns for optimal results.

Download Excel

Chinese Market Entry Guide

A comprehensive guide to entering the Chinese market with your digital marketing strategy.

Download Guide